Lifes A Beach

Description

“The leaders of the pack” NME

Properly original, easy life slide into your consciousness and immediately put down roots Sunday

Times

Imagine what would happen if Alex Turner, Kaytranada and Loyle Carner collaborated, and youll

get something fairly close to easy lifes indefinable sound GQ “Vibey, laidbackcomically surreal” Fader

“One of the most buzzed about bandsundisputed bops” Wonderland “easy life arent like any other band youve heard before” COLORS

easy life have today announced details of their much-anticipated debut album lifes a beach, which will be released on Island Records on June 4th. The record is introduced today by its powerful opening track a message to myself, and includes standout singles nightmares, daydreams, and more future-classics from the Leicester five-piece; who have already charted in the top 10 (on the Junk Food mixtape), won Best New British Act at

the 2020 NME Awards, and amassed a huge live audience around the world with their unique brand of optimism (with more tour information & details of easy lifes next single coming soon). Receiving its first play on Radio 1 tonight, a message to myself is easy lifes most candid and cathartic moment to date. A symphonic essay on depression and a rallying call for self-love the band worked on the track alongside world-class producer BEKON, whose credits include Kendrick Lamars DAMN and BJ The Chicago Kids In My Mind. One of modern pops more unsuspecting stars, a message to myself, says easy life front-man Murray, is a reminder to keep doing you. Its a celebration of individualism at all costs. Be yourself, nobody can do you better.

2021 marks easy lifes graduation into the UKs definitive young band. Over the last few years, the group have paved their own way via a catalogue bursting with introspective, escapist, outsider-anthems. Their effortlessly accomplished mixtapes creature habits, spaceships, and junk food (which featured their only duet to date, Arlo Parks) have led the rascal band of brothers to debut album, lifes a beach: a title that makes total sense, argues Murray, when youre from slap bang in the middle of the country, geographically as far from the nearest seaside as possible. The beach of lifes a beach is not, then, a Caribbean hideaway. Its Margate and Morecombe, the postcard imagery of Martin Parr, the swimming pool of Sexy Beast. Observational, universal and deeply personal, this rounded study of forgotten Britain is the record easy life have spent their young lives working towards. The fact theyre set to release their debut album as the UK enjoys hopefully a safe return to the beach seems oddly fitting amidst their unpredictable rise to date. A band formed right down to the name itself as an escape (wherever youre from, or from your inner demons), songs like a message to myself cement easy lifes place in the world as musicians, as young men, and as beacons of positivity. Or as Murray sums up their upcoming debut album its a record that wishes it was anywhere else but here, yet at the same time fixates on a dreary middle England existence. There may be more rain on the way, but lifes a beach is easy lifes absolute moment in the sun.